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Splitit: Summary

Splitit is a payment solution that allows consumers to make purchases using their existing credit cards while paying in installments. It offers a flexible payment method without the need for new loans or applications.

Service Name

Splitit

Industry

Financial Services, Payment Solutions, E-commerce, Installment Payments

Main Value Proposition

Splitit enables consumers to shop responsibly by allowing them to pay in installments without incurring additional debt or fees.

Description

Splitit is a payment solution that allows consumers to make purchases using their existing credit cards while paying in installments. It offers a flexible payment method without the need for new loans or applications.

Key Features

Use existing credit cards for payments; No hidden fees or added interest; Flexible payment options up to 24 months; White-label solutions for merchants

Use Cases

Splitit is most valuable for high-value purchases, e-commerce transactions, and in scenarios where consumers prefer to delay payment until after delivery.

Competitive advantages

No new loans or applications required; Zero-friction checkout process for merchants; Integration with existing credit card payment systems

Strengths

Splitit provides a seamless payment experience for both consumers and merchants, enhancing customer loyalty and driving conversion rates.

Positioning

Splitit positions itself as a consumer-friendly payment solution that enhances the shopping experience by providing flexibility and transparency.

Audience

The target users include online shoppers, e-commerce merchants, and financial institutions looking to offer flexible payment options.

CTA

Learn more

Tags
  • Buy Now Pay Later

  • Flexible Payments

  • E-commerce Solutions

  • Card-Linked Payments

Tagline

Card-linked installments

Tone of Voice

Informative, supportive, empowering

Differentiation

Splitit uniquely allows shoppers to use their existing credit cards for installment payments, which is not commonly offered by other buy now, pay later solutions.

Brand Positioning

Splitit is identified as a forward-thinking payment solution that prioritizes consumer needs and financial responsibility.

Founded

2012-01-01

Founders
  • Alon Feit

  • Gil Don