- Service Name
Splitit
- Industry
Financial Services, Payment Solutions, E-commerce, Installment Payments
- Main Value Proposition
Splitit enables consumers to shop responsibly by allowing them to pay in installments without incurring additional debt or fees.
- Description
Splitit is a payment solution that allows consumers to make purchases using their existing credit cards while paying in installments. It offers a flexible payment method without the need for new loans or applications.
- Key Features
Use existing credit cards for payments; No hidden fees or added interest; Flexible payment options up to 24 months; White-label solutions for merchants
- Use Cases
Splitit is most valuable for high-value purchases, e-commerce transactions, and in scenarios where consumers prefer to delay payment until after delivery.
- Competitive advantages
No new loans or applications required; Zero-friction checkout process for merchants; Integration with existing credit card payment systems
- Strengths
Splitit provides a seamless payment experience for both consumers and merchants, enhancing customer loyalty and driving conversion rates.
- Positioning
Splitit positions itself as a consumer-friendly payment solution that enhances the shopping experience by providing flexibility and transparency.
- Audience
The target users include online shoppers, e-commerce merchants, and financial institutions looking to offer flexible payment options.
- CTA
Learn more
- Tags
Buy Now Pay Later
Flexible Payments
E-commerce Solutions
Card-Linked Payments
- Tagline
Card-linked installments
- Tone of Voice
Informative, supportive, empowering
- Differentiation
Splitit uniquely allows shoppers to use their existing credit cards for installment payments, which is not commonly offered by other buy now, pay later solutions.
- Brand Positioning
Splitit is identified as a forward-thinking payment solution that prioritizes consumer needs and financial responsibility.
- Founded
2012-01-01
- Founders
Alon Feit
Gil Don