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Split This Rock: Summary

Split This Rock is a non-profit organization dedicated to teaching and publishing poetry that challenges injustice and promotes social change. It fosters a national network of socially engaged poets and provides various programs for youth and community involvement.

Service Name

Split This Rock

Industry

Non-profit, Arts, Education, Poetry, Social Justice

Main Value Proposition

Split This Rock empowers poets and youth to engage in social justice through creative expression and community involvement.

Description

Split This Rock is a non-profit organization dedicated to teaching and publishing poetry that challenges injustice and promotes social change. It fosters a national network of socially engaged poets and provides various programs for youth and community involvement.

Key Features

Youth Writing Workshop Series; Poem of the Week Series; Poetry Writing Capsules; The Quarry: A Social Justice Poetry Database

Use Cases

Youth development through poetry workshops; Community engagement via poetry events and festivals; Accessing a rich database of socially relevant poetry for educational purposes

Competitive advantages

Strong focus on social justice and community engagement; Diverse programs tailored for youth and emerging poets; Access to a unique poetry database that highlights socially relevant works

Strengths

The organization has a robust network of socially engaged poets and offers a variety of programs that cater to different aspects of poetry and activism.

Positioning

Split This Rock positions itself as a leader in the intersection of poetry and social activism, advocating for a greater role of poets in public life.

Audience

The primary audience includes youth poet-activists, educators, and community members interested in social justice and poetry.

CTA

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Tags
  • Social Justice

  • Poetry

  • Youth Engagement

  • Activism

Tagline

Calling poets to a greater role in public life and fostering a national network of socially engaged poets.

Tone of Voice

Inspirational, Engaging, Activist

Differentiation

Split This Rock uniquely combines poetry with activism, focusing on social justice themes and providing a platform for youth poet-activists.

Brand Positioning

The brand identity emphasizes social change, community involvement, and the empowerment of marginalized voices through poetry.

Founded

2008-03-01