- Service Name
Squatty Potty
- Industry
Personal Care, Health & Wellness, Bathroom Accessories, Toilet Health
- Main Value Proposition
Squatty Potty offers a scientifically-backed solution to improve bowel health and comfort by promoting a natural squatting position.
- Description
Squatty Potty is the original toilet stool designed to help users achieve a more natural squatting position for easier bowel movements. It is clinically proven to reduce strain and improve the overall experience of using the toilet.
- Key Features
Clinically proven to reduce strain in 90% of individuals; Clinically proven to increase emptiness by 85% of individuals; Available in various styles and sizes to fit different bathrooms; Portable options available for travel
- Use Cases
Squatty Potty is most valuable for individuals seeking to improve their bowel health, those experiencing constipation or discomfort during bowel movements, and families looking for effective potty training solutions.
- Competitive advantages
Strong endorsement from medical professionals across the United States; Proven effectiveness supported by clinical studies; Wide variety of styles and sizes to cater to different consumer preferences
- Strengths
The main strengths of Squatty Potty include its strong brand recognition, proven health benefits, and a diverse product range that appeals to various customer needs.
- Positioning
Squatty Potty positions itself as a health-focused solution for a common bathroom issue, emphasizing its scientific backing and user-friendly design.
- Audience
The target users include health-conscious individuals, families with children, and anyone experiencing digestive issues. Medical professionals also benefit from recommending the product to their patients.
- CTA
Shop Now
- Tags
toilet stool
bowel health
natural squatting
personal care
- Tagline
The #1 Way to #2!
- Tone of Voice
Informative, playful, supportive
- Differentiation
Squatty Potty is unique in the market as the original toilet stool that combines medical research with user-friendly design, making it a trusted choice among medical professionals.
- Brand Positioning
Squatty Potty identifies itself as a leader in personal care products that enhance the bathroom experience, leveraging its success from media exposure and customer satisfaction.
- Founded
2011-01-01
- Founders
Bill Edwards
Bobby Edwards
Judy Edwards