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Squirrel: Summary

Squirrel offers expert mortgage advisory services to help clients secure the best home loan deals. Additionally, it provides high-interest savings and investment options to help users grow their money effectively.

Service Name

Squirrel

Industry

Finance, category: Mortgages, sub-category: Mortgage brokerage, sub-sub-category: Home loans and investment

Main Value Proposition

Squirrel provides tailored mortgage solutions and investment opportunities that prioritize the financial well-being of its clients.

Description

Squirrel offers expert mortgage advisory services to help clients secure the best home loan deals. Additionally, it provides high-interest savings and investment options to help users grow their money effectively.

Key Features

Expert mortgage advisers who work with all major lenders; Bespoke funding solutions for builders and developers; High-interest On-Call Account for flexible savings; Term investment options with competitive returns

Use Cases

Squirrel is most valuable for first-time home buyers, property investors, and individuals looking to refinance or review their existing mortgages.

Competitive advantages

Independent advice with no commission bias; Strong relationships with major lenders for better deals; Custom solutions for clients who don't fit traditional lending criteria

Strengths

Squirrel's main strengths include its extensive experience in the mortgage industry, a proven track record of arranging significant mortgage amounts, and a commitment to client-centric service.

Positioning

Squirrel positions itself as a trusted independent mortgage broker focused on delivering the best financial outcomes for Kiwis.

Audience

The target audience includes first home buyers, property investors, and individuals seeking mortgage refinancing, particularly in New Zealand.

CTA

Apply for a mortgage

Tags
  • mortgages

  • savings

  • investing

  • funding solutions

Tagline

Wake up to the Squirrel effect

Tone of Voice

Friendly, professional, supportive

Differentiation

Squirrel stands out by offering independent mortgage advice with no bias towards lenders, ensuring clients receive the best possible deals tailored to their needs.

Brand Positioning

Squirrel is identified as an alternative finance platform that emphasizes community support and financial empowerment.

Founded

2008-01-01

Founders
  • John Bolton