- Service Name
The Standard
- Industry
Financial Services, Insurance, Employee Benefits, Insurance Products
- Main Value Proposition
The Standard offers reliable financial solutions and insurance products that prioritize customer support and ease of use.
- Description
The Standard provides a range of insurance, retirement, and investment products and services designed to support both individuals and businesses. Their offerings aim to enhance financial wellness and simplify benefits management.
- Key Features
Comprehensive insurance products including life, disability, and health coverage; Retirement plans tailored for individuals and businesses; User-friendly portals for leave management; Personalized support through the Workplace Possibilities℠ Program
- Use Cases
The service is most valuable for individuals seeking personal insurance, businesses looking for employee benefits solutions, and brokers needing reliable products for their clients.
- Competitive advantages
Best-in-class service based on a people-first commitment; Comprehensive range of products for both individuals and businesses; Strong partnerships for dependable benefits administration
- Strengths
The Standard's main strengths include a diverse product offering, a focus on customer service, and a commitment to community impact.
- Positioning
The Standard positions itself as a trusted provider of insurance and financial products, emphasizing reliability and customer support.
- Audience
The target users include individuals and families, businesses and organizations, and brokers and advisors who require comprehensive financial solutions.
- CTA
Log In, Contact Us, Create an Account
- Tags
Insurance
Retirement
Financial Wellness
Employee Benefits
- Tagline
Solutions You Can Count On
- Tone of Voice
Compassionate, Professional, Supportive
- Differentiation
The Standard distinguishes itself through its people-first commitment and a proactive, whole-person approach to disability management.
- Brand Positioning
The Standard's brand identity is built on compassion, community engagement, and a commitment to helping others achieve financial wellness.
- Founded
1906-01-01
- Founders
Leo Samuel