- Service Name
Standard Life
- Industry
Financial Services, Retirement Planning, Pensions, Investments
- Main Value Proposition
Standard Life provides comprehensive financial solutions to help individuals prepare for and enjoy their retirement, referred to as their 'Second Life'.
- Description
Standard Life offers a range of pension, investment, and savings products designed to help individuals plan for a secure and fulfilling retirement. Their services aim to support users in managing their financial future effectively.
- Key Features
Diverse pension products including personal pensions and buy-out bonds; Investment options such as MyFolio Active and Global Index Funds; Retirement planning tools and guides; Dedicated support for women in pensions
- Use Cases
Standard Life is most valuable for individuals planning for retirement, those looking to manage their pensions effectively, and women seeking tailored financial advice.
- Competitive advantages
Wide range of pension and investment products tailored to various needs; Strong emphasis on responsible investment practices; Dedicated resources and support for women in retirement planning
- Strengths
Standard Life's strengths lie in its extensive product offerings, commitment to responsible investment, and focus on customer education and support.
- Positioning
Standard Life positions itself as a trusted partner in retirement planning, emphasizing the importance of preparation and informed decision-making.
- Audience
The target users include individuals planning for retirement, women concerned about their financial future, and anyone looking to invest in pensions and savings.
- Brand Positioning
Standard Life is identified as a reliable and supportive financial service provider, dedicated to helping clients achieve their retirement goals.
- CTA
Get started with tools and videos to plan your second life, your way
- Differentiation
Standard Life uniquely focuses on empowering individuals, particularly women, to take control of their retirement planning through tailored resources and support.
- Tagline
Helping You Live Your Best Second Life
- Tags
Retirement Planning
Pensions
Investments
Financial Security
- Tone of Voice
Supportive, informative, empowering
- Founded
1834-01-01