- Service Name
STAR - The Society of Ticket Agents and Retailers
- Industry
Entertainment, Ticketing, Consumer Protection, Dispute Resolution
- Main Value Proposition
STAR provides assurance and protection for consumers purchasing tickets, ensuring they can buy with confidence through its members.
- Description
STAR is a self-regulatory body for the ticketing industry in the UK, representing major ticket agents and retailers. It aims to ensure high standards of customer service and provides a dispute resolution service for ticket buyers.
- Key Features
Clear pricing information for tickets; Refund at least the face value of the ticket if an event is cancelled; Professional and courteous handling of bookings; Highlighting terms and conditions including transferability and cancellation
- Use Cases
The service is most valuable for consumers looking to purchase tickets safely, venues or organizations selling tickets, and individuals needing assistance with ticket disputes.
- Competitive advantages
High standards of customer service set by the STAR Code of Practice; Government-approved dispute resolution service; Membership includes the biggest names in UK ticketing, ensuring credibility
- Strengths
STAR's main strengths include its established reputation in the industry, its commitment to consumer protection, and its comprehensive guidelines for ticket purchasing.
- Positioning
STAR positions itself as a trusted authority in the ticketing industry, advocating for consumer rights and high service standards.
- Audience
The target users include ticket buyers, event organizers, and venues that sell tickets directly to the public.
- CTA
Find out more
- Tags
Ticketing
Consumer Protection
Dispute Resolution
Membership
- Tagline
Buy with confidence
- Tone of Voice
Professional, reassuring, authoritative
- Differentiation
STAR is unique in the market as it is an approved consumer body for Alternative Dispute Resolution, specifically tailored for the ticketing industry.
- Brand Positioning
STAR's brand identity is centered around trust, safety, and professionalism in the ticketing sector.
- Founded
1997-01-01