- Service Name
Starling Bank
- Unique Value Proposition
Award-winning bank accounts
- Pricing
Personal and joint accounts earn 3.25% AER/3.19% Gross (variable) interest on balances up to £5,000, business accounts have no monthly fees, no fees for overseas transactions, no fees for depositing cash at the Post Office (fees for business and personal customers apply)
- Strengths
Award-winning bank, fully regulated, 24/7 customer support, easy application process, no monthly fees, high interest rates, no fees for overseas transactions, mobile and online banking, budget planner, sustainable banking practices, referral program, easy switch to Starling, multiple account options for personal and business use, money management tools, greener future initiatives
- Positioning
Online bank accounts with no branches, 24/7 customer support, and easy application process
- Audience
Individuals and businesses in the UK looking for a digital banking experience
- CTA
Apply now
- Features
Personal and joint accounts, euro account, debit card for children, teen account, fixed rate savings, virtual cards, online banking, mobile cheque deposits, connected cards, no fees for travel, bills manager, personal finance marketplace, budget planner, cost of living, in-app help center, coronavirus help and support, customer support hub, business accounts, limited company and sole trader accounts, multi-currency accounts, fixed rate business savings, business toolkit, accounting and bookkeeping, business spending insights, business marketplace, personal lending, personal overdraft, business lending, business overdraft, business loan, business coronavirus support, money transfers, send money abroad, top currencies, euro transfers, US dollar transfers, rand transfers, zloty transfers, about us, sustainable banking, refer a friend, blog, news, careers, help, overdrafts and loans, money transfers, about, business class, independent service quality survey results, switch your current account to Starling, everything you get with Starling, budget planner, money management tools, greener future, personal and business banking, personal account, joint account, kite, multi-currency accounts, one card for multiple currencies, app-based banking
- Free Usage
No monthly fees for current account, no fees for overseas transactions, no fees for mobile and online banking, no fees for depositing cash at the Post Office (fees for business and personal customers apply)
- Social Proof
Trustpilot reviews, customer case studies, coronavirus government support
- Tone of Voice
Professional, modern, innovative, customer-focused
- Trust Factors
Fully regulated UK bank, 24/7 UK-based customer support, protected by the Financial Services Compensation Scheme, independent service quality survey results
- Brand Positioning
Innovative and customer-focused digital
- Analytics and Tracking
Not mentioned in the LP text
- Founded
2014-01-01
- Founders
Anne Boden
John Humpish