- Service Name
Step
- Industry
Technology, Mobile Applications, Lifestyle, Travel
- Main Value Proposition
Step offers a unique platform for users to explore and share hidden gems and cultural hotspots, enhancing their travel and dining experiences.
- Description
Step is an app designed for discovering, saving, and sharing favorite places. It connects users with culture curators who provide personalized recommendations based on their unique experiences.
- Key Features
Personalized recommendations from culture curators; Ability to save favorite places; User-friendly interface for sharing experiences; Access to exclusive insights from local experts
- Use Cases
Step is most valuable for travelers seeking local experiences, food enthusiasts looking for the best dining spots, and anyone wanting to discover unique cultural locations.
- Competitive advantages
Curated insights from industry experts and local influencers; Focus on unique and off-the-beaten-path locations; Community-driven platform that encourages sharing and collaboration
- Strengths
The app's strengths lie in its curated content, user engagement through community recommendations, and the expertise of its culture curators.
- Positioning
Step positions itself as a go-to app for discovering and sharing cultural experiences, appealing to users who prioritize unique and local insights.
- Audience
The target users include travelers, foodies, and culture enthusiasts who value authentic experiences and personalized recommendations.
- CTA
Follow on the app
- Tags
Culture
Travel
Food
Recommendations
- Tagline
Welcome to Step - The app for finding, saving & sharing all your favourite places ✌
- Tone of Voice
Friendly, engaging, adventurous
- Differentiation
Step stands out by connecting users with a diverse group of culture curators who provide authentic and personalized recommendations, making it more than just a typical location-based app.
- Brand Positioning
Step's brand identity is centered around exploration, community, and cultural appreciation, aiming to connect users with the stories behind the places they visit.
- Founded
2019-06-19
- Founders
Robyn Hope Nicholl