- Service Name
Purplebricks
- Industry
Real Estate, Estate Agency, Online Property Sales, Property Management
- Main Value Proposition
Sell your home for free while having the option to add extra services to enhance your sale.
- Description
Purplebricks is an online estate agency that allows homeowners to sell their properties for free while providing expert guidance from local estate agents. Users can manage their sales through a convenient app and choose additional services as needed.
- Key Features
Free house valuation; Expert estate agents at every step; Pay only for the services you need; Manage your move on the app
- Use Cases
Ideal for homeowners looking to sell their properties without incurring high fees, first-time sellers needing guidance, and landlords seeking efficient property management.
- Competitive advantages
No selling fees, saving homeowners thousands; Local market expertise from dedicated estate agents; User-friendly app for managing sales and communications
- Strengths
The service combines cost savings with professional support, allowing users to have control over their property sales while benefiting from expert advice.
- Positioning
Purplebricks positions itself as a modern, cost-effective alternative to traditional estate agents, focusing on transparency and user control.
- Audience
Homeowners looking to sell, first-time sellers, landlords, and individuals seeking property advice.
- CTA
Book a free house valuation
- Tags
Free Selling
Estate Agents
Property Management
Home Valuation
- Tagline
Package up your property move
- Tone of Voice
Friendly, informative, supportive
- Differentiation
Purplebricks offers a unique model where homeowners can sell their properties without upfront fees, unlike traditional high street agents, while still receiving professional support.
- Brand Positioning
The brand identity emphasizes affordability, expertise, and convenience, appealing to tech-savvy homeowners who value both savings and professional support.
- Founded
2007-01-01
- Founders
Alexander Gosling
Sophie Gosling