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Purplebricks: Summary

Purplebricks is an online estate agency that allows homeowners to sell their properties for free while providing expert guidance from local estate agents. Users can manage their sales through a convenient app and choose additional services as needed.

Service Name

Purplebricks

Industry

Real Estate, Estate Agency, Online Property Sales, Property Management

Main Value Proposition

Sell your home for free while having the option to add extra services to enhance your sale.

Description

Purplebricks is an online estate agency that allows homeowners to sell their properties for free while providing expert guidance from local estate agents. Users can manage their sales through a convenient app and choose additional services as needed.

Key Features

Free house valuation; Expert estate agents at every step; Pay only for the services you need; Manage your move on the app

Use Cases

Ideal for homeowners looking to sell their properties without incurring high fees, first-time sellers needing guidance, and landlords seeking efficient property management.

Competitive advantages

No selling fees, saving homeowners thousands; Local market expertise from dedicated estate agents; User-friendly app for managing sales and communications

Strengths

The service combines cost savings with professional support, allowing users to have control over their property sales while benefiting from expert advice.

Positioning

Purplebricks positions itself as a modern, cost-effective alternative to traditional estate agents, focusing on transparency and user control.

Audience

Homeowners looking to sell, first-time sellers, landlords, and individuals seeking property advice.

CTA

Book a free house valuation

Tags
  • Free Selling

  • Estate Agents

  • Property Management

  • Home Valuation

Tagline

Package up your property move

Tone of Voice

Friendly, informative, supportive

Differentiation

Purplebricks offers a unique model where homeowners can sell their properties without upfront fees, unlike traditional high street agents, while still receiving professional support.

Brand Positioning

The brand identity emphasizes affordability, expertise, and convenience, appealing to tech-savvy homeowners who value both savings and professional support.

Founded

2007-01-01

Founders
  • Alexander Gosling

  • Sophie Gosling