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Summersalt: Summary

Summersalt offers a collection of designer swimwear that is both stylish and affordable, designed to fit real women's measurements. The brand focuses on providing flattering swimwear options that cater to various body types and preferences.

Service Name

Summersalt

Industry

Fashion, Swimwear, Women's Apparel, Resort Wear

Main Value Proposition

Summersalt provides stylish and comfortable swimwear that fits real women, allowing them to feel confident and fashionable at an affordable price.

Description

Summersalt offers a collection of designer swimwear that is both stylish and affordable, designed to fit real women's measurements. The brand focuses on providing flattering swimwear options that cater to various body types and preferences.

Key Features

Flattering swimwear designed to fit real women's measurements; Sustainable swimwear options; Wide variety of styles including one-pieces, bikinis, and cover-ups; Seasonal sales and discounts, such as the Winter Sale with 30% off

Use Cases

Summersalt swimwear is ideal for beach vacations, pool parties, and resort getaways, as well as everyday summer wear.

Competitive advantages

Affordable designer swimwear without compromising on style or quality; Collaboration with established brands like L.L.Bean to enhance product offerings; Focus on sustainability and real women's measurements for better fit

Strengths

The brand's strengths include a diverse product range, a commitment to sustainability, and a strong focus on customer fit and comfort.

Positioning

Summersalt positions itself as a go-to brand for affordable, stylish swimwear that caters to the needs of real women.

Audience

The target audience includes women looking for stylish, comfortable swimwear that fits well, particularly those who prioritize sustainability and affordability.

CTA

Shop Now

Tags
  • swimwear

  • sustainable fashion

  • affordable luxury

  • resort wear

Tagline

Get Whisked Away | Resort Collection

Tone of Voice

Friendly, approachable, stylish

Differentiation

Summersalt differentiates itself by focusing on fit for real women, offering a wide range of sizes and styles, and emphasizing sustainability in its product offerings.

Brand Positioning

The brand identity is centered around providing high-quality, fashionable swimwear that is accessible to a wide range of customers, with a focus on sustainability.

Founded

2017-05-01

Founders
  • Lori Coulter

  • Reshma Chattaram Chamberlin