- Service Name
Summersalt
- Industry
Fashion, Swimwear, Women's Apparel, Resort Wear
- Main Value Proposition
Summersalt provides stylish and comfortable swimwear that fits real women, allowing them to feel confident and fashionable at an affordable price.
- Description
Summersalt offers a collection of designer swimwear that is both stylish and affordable, designed to fit real women's measurements. The brand focuses on providing flattering swimwear options that cater to various body types and preferences.
- Key Features
Flattering swimwear designed to fit real women's measurements; Sustainable swimwear options; Wide variety of styles including one-pieces, bikinis, and cover-ups; Seasonal sales and discounts, such as the Winter Sale with 30% off
- Use Cases
Summersalt swimwear is ideal for beach vacations, pool parties, and resort getaways, as well as everyday summer wear.
- Competitive advantages
Affordable designer swimwear without compromising on style or quality; Collaboration with established brands like L.L.Bean to enhance product offerings; Focus on sustainability and real women's measurements for better fit
- Strengths
The brand's strengths include a diverse product range, a commitment to sustainability, and a strong focus on customer fit and comfort.
- Positioning
Summersalt positions itself as a go-to brand for affordable, stylish swimwear that caters to the needs of real women.
- Audience
The target audience includes women looking for stylish, comfortable swimwear that fits well, particularly those who prioritize sustainability and affordability.
- CTA
Shop Now
- Tags
swimwear
sustainable fashion
affordable luxury
resort wear
- Tagline
Get Whisked Away | Resort Collection
- Tone of Voice
Friendly, approachable, stylish
- Differentiation
Summersalt differentiates itself by focusing on fit for real women, offering a wide range of sizes and styles, and emphasizing sustainability in its product offerings.
- Brand Positioning
The brand identity is centered around providing high-quality, fashionable swimwear that is accessible to a wide range of customers, with a focus on sustainability.
- Founded
2017-05-01
- Founders
Lori Coulter
Reshma Chattaram Chamberlin