- Service Name
Synsam
- Industry
Retail, Optical, Eyewear, Eye Care
- Main Value Proposition
Synsam offers a comprehensive range of optical products and services, ensuring customer satisfaction with a focus on quality and sustainability.
- Description
Synsam is a leading optical retailer offering a wide range of glasses, contact lenses, and sunglasses. They provide professional eye examinations and a membership program with exclusive benefits.
- Key Features
Wide selection of eyewear; Affordable eye examinations; Membership benefits with Synsam Friends; Sustainability initiatives including recycling programs
- Use Cases
Synsam is most valuable for individuals needing eye examinations, those looking for fashionable eyewear, and customers interested in sustainable optical products.
- Competitive advantages
Market leader in the Nordic region; Wide variety of brands and products; Strong customer loyalty programs
- Strengths
Synsam's main strengths include its extensive product range, commitment to customer satisfaction, and innovative sustainability practices.
- Positioning
Synsam positions itself as a trusted and experienced optical retailer, emphasizing quality, customer service, and sustainability.
- Audience
The target audience includes individuals seeking eye care services, fashion-conscious consumers looking for stylish eyewear, and environmentally conscious customers.
- CTA
Boka synundersökning (Book an eye examination)
- Tags
Eyewear
Contact Lenses
Sunglasses
Eye Health
- Tagline
Optiker, glasögon, solglasögon & linser | Synsam
- Tone of Voice
Professional, friendly, informative
- Differentiation
Synsam stands out in the market with its extensive experience, over 500 stores in the Nordic region, and a strong commitment to sustainability through initiatives like domestic production and recycling.
- Brand Positioning
Synsam's brand identity is built around being a leading optical provider with a focus on customer satisfaction and environmental responsibility.
- Founded
1968-01-01