- Service Name
Recess
- Industry
Consumer Wellness, Beverage, Non-Alcoholic Drinks, Functional Beverages
- Main Value Proposition
Recess provides a refreshing and calming alternative to alcohol, helping users unwind without the negative effects of traditional alcoholic beverages.
- Description
Recess offers a range of drinks and powders designed to help individuals feel calm and collected in a stressful world. Their products are infused with magnesium and adaptogens, providing a refreshing alternative to traditional alcoholic beverages.
- Key Features
Sparkling water infused with magnesium and adaptogens; 3-in-1 powder blend with magnesium, adaptogens, and electrolytes; Variety of flavors available for both drinks and powders; Free shipping on all orders
- Use Cases
Recess is most valuable for social gatherings as a non-alcoholic beverage option, for personal relaxation after a long day, and for enhancing focus and calmness during stressful situations.
- Competitive advantages
Alcohol-free, providing a guilt-free alternative to traditional drinks; Infused with beneficial ingredients that promote relaxation and calmness; Available in various flavors and forms, appealing to diverse consumer preferences
- Strengths
Recess effectively combines wellness with enjoyment, offering products that not only taste good but also contribute to mental well-being. The brand's focus on relaxation and balance resonates well with consumers seeking healthier lifestyle choices.
- Positioning
Recess positions itself as a modern wellness brand that provides enjoyable and effective alternatives to alcohol, appealing to consumers who prioritize health and relaxation.
- Audience
The target users include health-conscious individuals, those seeking alternatives to alcohol, and anyone looking to manage stress and enhance relaxation. Top audiences are young professionals, wellness enthusiasts, and individuals seeking a balanced lifestyle.
- CTA
Shop Now
- Tags
calm
wellness
non-alcoholic
relaxation
- Tagline
The perfect alcohol alternative for damp February
- Tone of Voice
Relaxed, inviting, refreshing
- Differentiation
Recess stands out in the market by offering a unique blend of functional ingredients like magnesium and adaptogens in both drink and powder forms, catering to health-conscious consumers looking for relaxation without alcohol.
- Brand Positioning
Recess identifies itself as a consumer wellness brand focused on creating products that inspire balance and calmness, setting a positive and health-oriented market stance.
- Founded
2017-01-01
- Founders
Benjamin Witte
David Hess
Justin Hauser