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Tapad Graph: Summary

Tapad Graph is a leading digital cross-device identity graph that enables marketers to connect with consumers across multiple devices. It enhances digital marketing investments by providing insights into consumer behavior and decision journeys.

Service Name

Tapad Graph

Industry

Marketing Technology, Digital Marketing, Data Solutions, Cross-Device Identity

Main Value Proposition

Tapad Graph maximizes digital marketing investments by providing a comprehensive understanding of consumer interactions across devices.

Description

Tapad Graph is a leading digital cross-device identity graph that enables marketers to connect with consumers across multiple devices. It enhances digital marketing investments by providing insights into consumer behavior and decision journeys.

Key Features

Cross-device identification; Data enrichment for extended reach; Programmatic targeting and media measurement; Personalization across marketing efforts

Use Cases

The service is most valuable for programmatic advertising, media measurement, consumer behavior analysis, and personalized marketing campaigns.

Competitive advantages

Ability to connect with consumers across multiple devices; Enhanced data sets through device enrichment; Comprehensive insights into consumer decision journeys

Strengths

Tapad's strengths lie in its innovative technology, extensive data capabilities, and strong partnerships with brands, agencies, and platforms.

Positioning

Tapad positions itself as a leader in digital marketing technology, focusing on cross-device consumer engagement and data-driven marketing solutions.

Audience

The target users include brands looking to enhance their marketing strategies, agencies seeking better consumer insights, and platforms that require robust data solutions.

CTA

Meet with us

Tags
  • Cross-device marketing

  • Consumer insights

  • Data enrichment

  • Digital identity

Tagline

Adapt with Tapad

Tone of Voice

Professional, informative, engaging

Differentiation

Tapad is unique in the market for being the first and most robust global cross-device digital identity graph, allowing for extensive consumer insights and targeted marketing strategies.

Brand Positioning

Tapad's brand identity is centered around innovation in marketing technology, emphasizing connectivity and consumer understanding.

Founded

2010-01-01

Founders
  • Are Traasdahl

  • Dag Liodden