- Service Name
Tapad Graph
- Industry
Marketing Technology, Digital Marketing, Data Solutions, Cross-Device Identity
- Main Value Proposition
Tapad Graph maximizes digital marketing investments by providing a comprehensive understanding of consumer interactions across devices.
- Description
Tapad Graph is a leading digital cross-device identity graph that enables marketers to connect with consumers across multiple devices. It enhances digital marketing investments by providing insights into consumer behavior and decision journeys.
- Key Features
Cross-device identification; Data enrichment for extended reach; Programmatic targeting and media measurement; Personalization across marketing efforts
- Use Cases
The service is most valuable for programmatic advertising, media measurement, consumer behavior analysis, and personalized marketing campaigns.
- Competitive advantages
Ability to connect with consumers across multiple devices; Enhanced data sets through device enrichment; Comprehensive insights into consumer decision journeys
- Strengths
Tapad's strengths lie in its innovative technology, extensive data capabilities, and strong partnerships with brands, agencies, and platforms.
- Positioning
Tapad positions itself as a leader in digital marketing technology, focusing on cross-device consumer engagement and data-driven marketing solutions.
- Audience
The target users include brands looking to enhance their marketing strategies, agencies seeking better consumer insights, and platforms that require robust data solutions.
- CTA
Meet with us
- Tags
Cross-device marketing
Consumer insights
Data enrichment
Digital identity
- Tagline
Adapt with Tapad
- Tone of Voice
Professional, informative, engaging
- Differentiation
Tapad is unique in the market for being the first and most robust global cross-device digital identity graph, allowing for extensive consumer insights and targeted marketing strategies.
- Brand Positioning
Tapad's brand identity is centered around innovation in marketing technology, emphasizing connectivity and consumer understanding.
- Founded
2010-01-01
- Founders
Are Traasdahl
Dag Liodden