- Service Name
TAPinto
- Industry
Media, News, Digital Marketing, Local News
- Main Value Proposition
TAPinto offers a reliable source of local news while enabling community members to take control of their local media landscape.
- Description
TAPinto is a network of online local news and digital marketing platforms that serves communities in Florida, New Jersey, New York, and Pennsylvania. It empowers individuals to own and operate local news and marketing platforms, providing essential news and advertising services.
- Key Features
Local news coverage; Digital marketing services; Community empowerment through ownership; Advertising opportunities
- Use Cases
TAPinto is most valuable for local entrepreneurs looking to establish a news presence, community members seeking reliable local information, and businesses wanting to advertise to a local audience.
- Competitive advantages
Community-focused news delivery; Empowerment through ownership; Integrated marketing and advertising solutions
- Strengths
TAPinto's strengths lie in its commitment to local journalism, the empowerment of community members, and its comprehensive digital marketing services.
- Positioning
TAPinto positions itself as a community-centric news platform that prioritizes local stories and empowers individuals to engage with their communities.
- Audience
The target users include local entrepreneurs, community activists, and residents who value trustworthy local news.
- CTA
Learn More, Watch Video
- Tags
Local News
Digital Marketing
Community Empowerment
Advertising
- Tagline
Original Local News You Can Trust
- Tone of Voice
Trustworthy, Empowering, Community-focused
- Differentiation
TAPinto uniquely combines local news reporting with digital marketing services, allowing individuals to own and operate their own news platforms, which is not commonly found in traditional media.
- Brand Positioning
TAPinto's brand identity is centered around trust, community engagement, and local empowerment, distinguishing it from larger, less personalized news outlets.
- Founded
2008-01-01
- Founders
Michael Shapiro