- Service Name
Tatari
- Industry
Advertising, Media, Television, Digital Marketing
- Main Value Proposition
Tatari offers a comprehensive solution for managing TV advertising campaigns with real-time data insights, making it accessible for all experience levels and budgets.
- Description
Tatari is a data and analytics platform that specializes in buying and measuring advertising across linear TV, streaming TV, and online video. It provides tools for brands and agencies to effectively manage their TV advertising campaigns.
- Key Features
Self-serve platform for TV ad campaigns; Real-time data analytics for campaign management; Support for both performance and brand-building objectives; Licensing options for agencies to extend their services
- Use Cases
Tatari is most valuable for brands looking to launch their first TV ad campaigns, agencies seeking to expand their service offerings, and advertisers wanting to optimize their TV ad spend across various platforms.
- Competitive advantages
Award-winning technology that simplifies campaign management; Flexibility for both first-time advertisers and large agencies; Ability to measure and optimize campaigns across multiple TV formats
- Strengths
Tatari's strengths lie in its user-friendly platform, robust data analytics capabilities, and its ability to cater to a wide range of clients from novice advertisers to established agencies.
- Positioning
Tatari positions itself as a leader in the convergent TV advertising space, bridging the gap between traditional and digital advertising methods.
- Audience
The target users include first-time TV advertisers, marketing agencies, and brands with varying advertising budgets looking to enhance their TV advertising strategies.
- CTA
Get Started Now
- Tags
TV Advertising
Data Analytics
Campaign Management
Convergent TV
- Tagline
The Only Convergent TV Ad Platform
- Tone of Voice
Professional, informative, accessible
- Differentiation
Tatari uniquely combines traditional linear TV advertising with streaming platforms, providing a convergent approach that is not commonly offered by other platforms in the market.
- Brand Positioning
Tatari's brand identity is centered around being a data-driven, innovative solution for TV advertising, appealing to both brands and agencies looking for effective campaign management.
- Founded
2016-08-29
- Founders
Mike Swinson
Philip Inghelbrecht