- Service Name
Interval Short
- Industry
Apparel, Sportswear, Athletic Wear, Men's Fitness Clothing
- Main Value Proposition
The Interval Short provides versatility and mobility to handle various training demands, making it the only training gear you'll ever need.
- Description
The Interval Short is a versatile training short designed for multi-purpose use, including everyday training, running, and lifting. It offers a combination of comfort and functionality, making it suitable for various athletic activities.
- Key Features
Multi-Purpose Use; Available in 14 colors; Comfortable and breathable fabric; Designed for running and lifting
- Use Cases
Everyday training sessions; Running and high-intensity workouts; Lifting and gym sessions; Outdoor adventures
- Competitive advantages
High-quality, military-grade materials; Collaboration with elite athletes for product development; Focus on performance and comfort in design
- Strengths
The Interval Short is designed for durability and performance, featuring abrasion-resistant materials and a comfortable fit that supports a wide range of activities.
- Positioning
The Interval Short positions itself as a premium training short that combines functionality with style, appealing to serious athletes and fitness-minded individuals.
- Audience
The primary target users are fitness enthusiasts, athletes, and individuals seeking high-performance workout gear. The product is particularly valuable for those engaged in running, lifting, and multi-sport training.
- CTA
SHOP NOW
- Tags
Training Gear
Athletic Shorts
Men's Workout Clothes
Performance Apparel
- Tagline
YOUR GO-TO TRAINING SHORT
- Tone of Voice
Confident, Motivational, Direct
- Differentiation
The Interval Short stands out in the market due to its athlete-led design process, ensuring that the gear is tested and iterated by top athletes for optimal performance.
- Brand Positioning
Ten Thousand is positioned as a brand that focuses on creating innovative, purpose-built workout clothing designed to enhance athletic performance and support a 'Better Than Yesterday' philosophy.
- Founded
2016-01-01
- Founders
Eugenio Labadie
Keith Nowak