- Service Name
The Ken
- Industry
Media, News, Business Journalism, Subscription Services
- Main Value Proposition
The Ken offers unrivaled analysis and powerful stories about businesses from across the globe, delivered by award-winning journalists.
- Description
The Ken is India's first subscriptions-only business news site that provides in-depth analysis and powerful stories about businesses. It is designed for readers who seek insightful journalism on startups, technology, and healthcare.
- Key Features
Exclusive long-form stories; Daily newsletters; Podcasts featuring industry leaders; In-depth analysis of business trends
- Use Cases
The service is most valuable for professionals seeking to stay informed about business trends, entrepreneurs looking for insights into startups, and investors needing in-depth analysis of market movements.
- Competitive advantages
Award-winning journalists providing trusted content; Exclusive access to premium stories and insights; A dedicated focus on business news without advertisements
- Strengths
The Ken's strengths lie in its commitment to quality journalism, its unique subscription model, and its ability to provide deep insights into the business landscape.
- Positioning
The Ken positions itself as a premium source of business news and analysis, catering to a discerning audience that values quality over quantity.
- Audience
The target users include business professionals, entrepreneurs, investors, and anyone interested in the latest developments in the business world.
- CTA
Sign up for your free account
- Tags
Business News
Startups
Technology
Healthcare
- Tagline
Experience The Ken with a 30-day special trial
- Tone of Voice
Insightful, analytical, professional
- Differentiation
The Ken is unique in the market as it operates on a subscriptions-only model, focusing solely on high-quality, in-depth business journalism without the distractions of ads.
- Brand Positioning
The Ken's brand identity is centered around being a trusted source of insightful and analytical journalism, appealing to readers who prioritize depth and quality in business reporting.
- Founded
2016-10-03
- Founders
Ashish K Mishra
Rohin Dharmakumar
Seema Singh