- Service Name
The Shard
- Industry
Real Estate, Commercial Real Estate, Hospitality, Tourism
- Main Value Proposition
The Shard provides a unique urban experience by combining luxury living, world-class dining, and inspiring office spaces all within a single iconic structure.
- Description
The Shard is a premier leasing commercial real estate company that offers a unique blend of office spaces, residences, and public venues. It is renowned for its iconic architecture and breathtaking views of London.
- Key Features
Iconic architectural design; Diverse dining options with seven restaurants; Luxury accommodations at Shangri-La Hotel; Stunning public viewing gallery
- Use Cases
The Shard is most valuable for corporate events, fine dining experiences, luxury accommodations, and tourism, particularly for those seeking stunning views of London.
- Competitive advantages
Unmatched views of London from the highest point; A diverse range of high-end restaurants and bars; Luxury hotel accommodations within the same building
- Strengths
The Shard's main strengths include its iconic status, premium location, and the ability to offer a comprehensive urban experience that combines work, dining, and leisure.
- Positioning
The Shard positions itself as a luxury destination that redefines urban living and working, appealing to both local and international clientele.
- Audience
The target users include business professionals looking for office space, tourists seeking unique experiences, couples looking for luxury dining and accommodations, and event planners for high-profile gatherings.
- CTA
Explore The Floors
- Tags
Luxury
Urban Experience
Iconic Views
Fine Dining
- Tagline
Welcome to the Vertical City
- Tone of Voice
Elegant, sophisticated, inviting
- Differentiation
The Shard stands out in the market due to its status as Western Europe's tallest building, offering unparalleled views and a unique vertical city concept that integrates living, working, and leisure.
- Brand Positioning
The Shard embodies a modern and luxurious brand identity, representing innovation and sophistication in the heart of London.
- Founded
2012-01-01
- Founders
Irvine Sellar