- Service Name
The Aggie
- Industry
Media, News, Student Publications, Local Journalism
- Main Value Proposition
The Aggie provides timely and relevant news to the UC Davis community, fostering informed engagement among students and residents.
- Description
The Aggie is a student-run publication at UC Davis that delivers daily news and features on campus and city issues. It serves as a platform for students to engage with current events and community stories.
- Key Features
Student-run publication; Daily news updates; Coverage of campus and city issues; Diverse content including opinion, features, and arts
- Use Cases
The Aggie is most valuable for students seeking information on campus events, local news, and community issues, as well as for those interested in opinion pieces and features on arts and culture.
- Competitive advantages
Direct representation of student interests and issues; Focus on local campus and city news; Engagement with the student body through diverse content
- Strengths
The Aggie's strengths lie in its ability to provide a platform for student voices, its commitment to covering local issues, and its diverse range of content that appeals to various interests.
- Positioning
The Aggie positions itself as the go-to source for news and information relevant to the UC Davis community, emphasizing its student-run nature.
- Audience
The primary audience includes UC Davis students, faculty, and local residents who are interested in campus news and community events.
- CTA
Check out our most recent print edition
- Tags
Student News
Campus Events
Local Issues
Community Engagement
- Tagline
Home - The Aggie
- Tone of Voice
Informative, engaging, community-oriented
- Differentiation
As a student-run publication, The Aggie uniquely represents the voices and perspectives of UC Davis students, setting it apart from traditional news outlets.
- Brand Positioning
The Aggie embodies a youthful, community-focused identity, aiming to connect students with the news that matters to them.
- Founded
1915-01-01
- Founders
Joyce Berthelsen