- Service Name
The Closet Lover
- Industry
Fashion, Retail, Online Shopping, Women's Clothing
- Main Value Proposition
The Closet Lover provides trendy and fashionable clothing for women, ensuring a fresh collection with weekly updates and exclusive designs.
- Description
The Closet Lover is an online women's fashion retailer based in Singapore, offering a wide range of fashionable clothing and accessories. The platform features new arrivals weekly, catering to the latest trends in women's fashion.
- Key Features
Exclusive prints and collaborations, such as TCL x Chan Kimberly; Wide variety of categories including tops, dresses, and accessories; Regular sales and discounts, with up to 70% off; In-store shopping experience with new arrivals every Wednesday
- Use Cases
The service is most valuable for women looking for trendy outfits for casual wear, special occasions, and family matching outfits.
- Competitive advantages
Strong online presence with a user-friendly shopping experience; Exclusive product offerings that are not available elsewhere; Regular promotions and discounts that attract budget-conscious shoppers
- Strengths
The Closet Lover's strengths lie in its diverse product range, commitment to fashion trends, and strong customer engagement through loyalty programs.
- Positioning
The Closet Lover positions itself as a leading online destination for women's fashion in Singapore, focusing on trendy and affordable clothing.
- Audience
The target audience includes fashion-forward women, mothers seeking family outfits, and young adults interested in trendy clothing.
- Brand Positioning
The brand identity is centered around a love for fashion, community engagement, and providing a personalized shopping experience.
- CTA
Shop Now, Add to Bag, View Collection
- Differentiation
The Closet Lover distinguishes itself by being the first distributor of Sappun footwear in Singapore and offering unique collaborations with local artists.
- Tagline
Your Trusted Online Women's Fashion Retailer in Singapore
- Tags
Women's Fashion
Online Shopping
Trendy Clothing
Fashion Retailer
- Tone of Voice
Friendly, trendy, inviting
- Founded
2007-01-01
- Founders
Bertilla Wong
Brianna Wong