- Service Name
The Counter
- Industry
Media, Journalism, Nonprofit, Food Industry
- Main Value Proposition
The Counter offers fact-based reporting and insights into the complexities of the American food system, empowering readers to understand the forces that shape their food choices.
- Description
The Counter is a nonprofit newsroom dedicated to investigating the forces that shape American food. It provides in-depth features, commentary, and insights on various aspects of the food industry.
- Key Features
Independent and nonprofit journalism; Focus on the intersection of food with politics, environment, and culture; Twice-weekly newsletter providing insights and commentary; In-depth investigative reporting on food-related issues
- Use Cases
The service is most valuable for readers seeking to understand the complexities of the food system, policymakers looking for insights on food-related issues, and advocates for food justice and sustainability.
- Competitive advantages
Nonprofit model ensures independence from commercial pressures; Expert analysis and commentary from seasoned journalists; Focus on underreported issues in the food industry
- Strengths
The Counter's strengths lie in its commitment to investigative journalism, its nonprofit status which allows for unbiased reporting, and its ability to cover a wide range of topics related to food and agriculture.
- Positioning
The Counter positions itself as a leading source of independent journalism focused on the food industry, aiming to inform and engage the public on critical food-related issues.
- Audience
The target audience includes food enthusiasts, policymakers, activists, and anyone interested in the social, political, and environmental aspects of food in America.
- CTA
Sign me up
- Tags
Food journalism
Investigative reporting
Nonprofit media
American food system
- Tagline
Fact and friction in American food
- Tone of Voice
Informative, engaging, critical
- Differentiation
The Counter stands out as a nonprofit and nonpartisan newsroom, focusing specifically on food-related issues, which allows for unbiased reporting and a commitment to public interest journalism.
- Brand Positioning
The brand is identified as a trustworthy source of information that prioritizes fact-based reporting and public interest over commercial gain.
- Founded
2014-01-01
- Founders
Jeffrey Kittay