- Service Name
The Elders
- Industry
Non-profit, Advocacy, Human Rights, Global Governance
- Main Value Proposition
The Elders provide a platform for influential leaders to collaborate on global issues, aiming to create a more just and sustainable world.
- Description
The Elders is a group of independent global leaders founded by Nelson Mandela in 2007, dedicated to promoting peace, justice, and human rights. They work collaboratively to address existential threats to humanity and advocate for sustainable development.
- Key Features
Focus on existential threats like climate crisis, pandemics, and nuclear weapons; Advocacy for peace and justice through multilateralism; Collaboration with global leaders and experts; Commitment to human rights and gender equality
- Use Cases
The Elders are most valuable in scenarios requiring high-level advocacy for peace negotiations, global health initiatives, climate action, and human rights campaigns.
- Competitive advantages
Established credibility through association with renowned leaders like Nelson Mandela and Nobel Laureates; Focus on long-term global issues rather than short-term political gains; Strong emphasis on multilateralism and inclusive dialogue
- Strengths
The Elders possess a diverse range of expertise and experience in governance, human rights, and international relations, enabling them to address complex global challenges effectively.
- Positioning
The Elders position themselves as a moral authority and a collective voice for peace and justice on the global stage, advocating for sustainable solutions to humanity's most pressing challenges.
- Audience
The target users include policymakers, global leaders, NGOs, and civil society organizations who seek to engage in dialogue and action on pressing global issues.
- CTA
Sign up to receive monthly newsletters from The Elders.
- Tags
Peace
Justice
Human Rights
Sustainable Development
- Tagline
Independent global leaders working together for peace, justice, human rights and a sustainable planet
- Tone of Voice
Inspirational, authoritative, compassionate
- Differentiation
The Elders are unique in their composition of former heads of state and global leaders who have a proven track record in governance and advocacy, allowing them to leverage their experience and networks for impactful change.
- Brand Positioning
The Elders embody a brand identity centered on ethical leadership, integrity, and a commitment to global cooperation for the common good.
- Founded
2007-01-01