Fabulous: Summary

Fabulous

Health & Wellness, Self-Care, Habit Formation, Behavioral Science

Fabulous offers a science-backed approach to habit-building, helping users create meaningful daily rituals that lead to lasting change.

Fabulous is a self-care coaching app that leverages behavioral science to help users build healthy habits and achieve their goals. It serves as an accountability partner, guiding users through personalized routines and coaching.

24/7 Coaching Library; Personal Human Coach; Structured Daily Routines; Focus on Deep Work

Fabulous is most valuable for individuals looking to build new routines, achieve personal goals, and overcome challenges related to productivity and well-being.

Award-winning self-care app recognized for its design and effectiveness; Access to real human coaches for personalized support; Proven track record with 37 million users benefiting from the app

Fabulous combines behavioral science with practical coaching, providing users with structured routines and community support to foster habit change.

Fabulous positions itself as a leading self-care app that empowers users to take control of their habits and lives through science-based methods.

The target users include individuals seeking self-improvement, those struggling with habit formation, and anyone looking to enhance their productivity and well-being.

Fabulous identifies as a personal coach and accountability partner, focusing on improving lives through healthy habits and routines.

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Fabulous is unique in its foundation at Duke University’s Behavioral Economics Lab, utilizing insights from behavioral science to enhance habit formation.

Find Your Ultimate Daily Routine and Make it Stick

• Self-Care

• Habit Building

• Coaching

• Productivity

Supportive, Motivational, Empowering

2013-01-01

• Sami Hassine