- Service Name
The Fold London
- Industry
Fashion, womenswear, workwear, luxury
- Main Value Proposition
The Fold offers luxury workwear that empowers women to feel confident and stylish in their professional lives.
- Description
The Fold is an award-winning British brand that specializes in modern, luxury womenswear, particularly workwear designed to empower women. Their mission is to inspire confidence and help women feel put-together every day.
- Key Features
Virtual styling appointments with expert stylists; Extended sizing available from UK sizes 4-20; Easy shipping with delivery within 4 days; Free returns within 14 days
- Use Cases
The service is most valuable for professional women seeking stylish workwear, those preparing for special occasions, and individuals looking for personalized styling assistance.
- Competitive advantages
High-quality, luxury materials and craftsmanship; Personalized shopping experience through virtual styling; Inclusive sizing options catering to a wider range of body types
- Strengths
The Fold excels in providing stylish, high-quality workwear that meets the needs of modern women, along with exceptional customer service and a strong community focus.
- Positioning
The Fold positions itself as a modern, luxury brand that empowers women through fashion, focusing on workwear that enhances confidence and professionalism.
- Audience
The target users include professional women, fashion-conscious individuals, and those seeking stylish yet functional workwear.
- Brand Positioning
The Fold identifies itself as an award-winning British brand dedicated to dressing women in business, emphasizing empowerment and community.
- CTA
Shop New Collection
- Differentiation
The Fold uniquely combines modern design with a focus on empowering women, creating a community that supports their ambitions through fashion.
- Tagline
A FRESH TAKE
- Tags
Luxury Workwear
Empowerment
Virtual Styling
Inclusive Sizing
- Tone of Voice
Empowering, sophisticated, supportive
- Founded
2011-01-01
- Founders
Polly McMaster