- Service Name
The Great Courses Plus
- Industry
Education, online learning, subscription services, e-learning
- Main Value Proposition
The Great Courses Plus provides an extensive library of high-quality educational content that allows users to learn at their own pace and convenience.
- Description
The Great Courses Plus is a subscription-based streaming service that offers access to thousands of college-level courses across various subjects. It is designed for lifelong learners who seek to expand their knowledge and skills through engaging lectures from renowned professors and experts.
- Key Features
Access to over 18,000 lectures; Courses from world-renowned professors; On-demand learning available anytime, anywhere; Ad-free streaming experience
- Use Cases
The Great Courses Plus is most valuable for individuals looking to enhance their knowledge in specific subjects, professionals seeking to develop new skills, and anyone interested in lifelong learning.
- Competitive advantages
Extensive library of over 18,000 lectures across diverse subjects; Courses taught by trusted experts and professors; Monthly addition of new content to keep the library fresh and engaging
- Strengths
The service's strengths include its vast course selection, high-quality content, flexibility in learning, and a strong commitment to academic rigor.
- Positioning
The Great Courses Plus positions itself as a premier educational platform for serious learners who value in-depth knowledge and expert instruction.
- Audience
The target users include lifelong learners, students seeking supplemental education, and professionals looking to upskill or explore new topics.
- CTA
Start Free Trial
- Tags
online courses
lifelong learning
educational content
streaming service
- Tagline
Never stop learning.
- Tone of Voice
Inspiring, educational, engaging
- Differentiation
The Great Courses Plus stands out by offering a curated collection of academically rigorous courses and lectures, focusing on deep learning experiences rather than just entertainment.
- Brand Positioning
The brand identity emphasizes a commitment to quality education, intellectual growth, and a passion for learning, appealing to a community of dedicated learners.
- Founded
1990-01-01