- Service Name
Harris Poll
- Industry
Market Research, Consulting, Data Analytics, Brand Management
- Main Value Proposition
Harris Poll offers reliable, actionable insights that empower businesses to make data-informed marketing decisions and strengthen their brand's standing in a dynamic market.
- Description
Harris Poll is a global market research and consulting firm that provides insights and digital tools to help businesses make informed decisions. With over 60 years of experience, it specializes in tracking public opinion and social sentiment across various sectors.
- Key Features
Real-time brand management insights; Comprehensive consumer intelligence; Advanced market segmentation capabilities; Customizable data analytics dashboard
- Use Cases
Harris Poll is most valuable for businesses looking to refine their marketing strategies, understand consumer perceptions, and make informed decisions based on reliable data.
- Competitive advantages
Established credibility with over 60 years of market research experience; Access to a vast database of consumer insights and public opinion; Ability to deliver insights in less than 48 hours through Harris On Demand
- Strengths
The Harris Poll's strengths lie in its extensive experience, comprehensive data collection methods, and ability to provide timely and relevant insights that help clients navigate complex market dynamics.
- Positioning
Harris Poll positions itself as a trusted partner for businesses needing accurate market research and insights to drive their strategies and enhance brand performance.
- Audience
The target users include marketing professionals, brand managers, business leaders, and researchers who seek to leverage data for strategic decision-making.
- CTA
Request a Demo
- Tags
Market Research
Consumer Insights
Brand Management
Data Analytics
- Tagline
Hard Data. Human Truths.
- Tone of Voice
Professional, authoritative, insightful
- Differentiation
Harris Poll stands out in the market by combining decades of experience with cutting-edge technology to provide real-time insights and analytics, ensuring clients can adapt quickly to changing consumer behaviors.
- Brand Positioning
The brand identity of Harris Poll is built on trust, reliability, and expertise in market research, emphasizing its role as a leader in providing actionable insights.
- Founded
1963-01-01
- Founders
Louis Harris