- Service Name
The Lantern
- Industry
Media, Education, University Publications, Student Journalism
- Main Value Proposition
The Lantern offers a platform for student voices and perspectives, ensuring that the Ohio State community stays informed about important issues and events.
- Description
The Lantern is a daily, student-published university newspaper at The Ohio State University, providing coverage on various topics including sports, campus news, politics, and arts and life. It serves as the independent voice of the student body, delivering timely and relevant information to the Ohio State community.
- Key Features
Comprehensive coverage of sports events; In-depth articles on campus life and politics; Focus on arts and cultural events; Student-generated content and perspectives
- Use Cases
The service is most valuable for students seeking news about campus events, sports updates, and cultural happenings, as well as for faculty and staff looking to stay informed about student perspectives.
- Competitive advantages
Student-driven content that reflects the interests and concerns of the student body; Established reputation as an award-winning publication; Focus on local campus issues that matter to students
- Strengths
The Lantern's strengths lie in its ability to engage the student community, its comprehensive coverage of diverse topics, and its commitment to journalistic integrity.
- Positioning
The Lantern positions itself as the go-to source for independent news and information relevant to the Ohio State University community.
- Audience
The primary audience includes Ohio State University students, faculty, and staff, as well as alumni and local community members interested in university-related news.
- CTA
Sign up for updates!
- Tags
Student News
Campus Life
Sports Coverage
Arts and Culture
- Tagline
The independent student voice of Ohio State
- Tone of Voice
Informative, engaging, student-centric
- Differentiation
The Lantern is unique in its commitment to being an independent student-run publication, providing a distinct perspective that is often overlooked by mainstream media.
- Brand Positioning
The brand identity of The Lantern is rooted in its role as a trusted, independent voice for students, emphasizing transparency and community engagement.
- Founded
1881-01-01