- Service Name
Grubhub
- Industry
Food delivery, online ordering, restaurant services, meal delivery
- Main Value Proposition
Grubhub provides a convenient platform for users to order food from local restaurants, ensuring a wide selection and easy access to meals.
- Description
Grubhub is an online food delivery service that connects users with local restaurants for delivery or takeout. It offers a wide variety of meal options, including snacks, alcohol, and desserts, making it convenient for users to order food from their favorite places.
- Key Features
Delivery or pickup from a wide range of restaurants; Grubhub+ membership for unlimited $0 delivery fees; Access to local menus and restaurant reviews; 24/7 customer care team for order tracking
- Use Cases
Grubhub is most valuable for users looking to order food for delivery or takeout, those wanting to explore local dining options, and restaurant owners seeking to increase their customer reach.
- Competitive advantages
Large customer base with 31.5 million users; Hassle-free technology and marketing tools for restaurant partners; Special offers and discounts through Grubhub+
- Strengths
Grubhub's strengths include its extensive restaurant network, user-friendly interface, and strong customer support, which enhance the overall user experience.
- Positioning
Grubhub positions itself as a leading food delivery service that connects users with a diverse range of local restaurants, catering to various tastes and preferences.
- Audience
The target users include busy professionals, families looking for convenient meal options, college students, and restaurant owners wanting to expand their customer base.
- CTA
Order in the App
- Tags
food delivery
takeout
restaurant ordering
Grubhub+
- Tagline
Get food delivery and more
- Tone of Voice
Friendly, approachable, convenient
- Differentiation
Grubhub stands out by offering a comprehensive selection of food options, including not just meals but also snacks and alcohol, along with a user-friendly app and extensive restaurant partnerships.
- Brand Positioning
Grubhub's brand identity emphasizes convenience, variety, and support for local restaurants, appealing to both diners and restaurant owners.
- Founded
2008-01-01
- Founders
Michael Hagan
Seth Priebatsch
Valeri Karpov