- Service Name
The Local
- Industry
Media, News, Online Publishing, Expatriate Services
- Main Value Proposition
The Local offers English-speaking expatriates and locals in Europe a reliable source of news and practical information tailored to their needs.
- Description
The Local is an online news platform that provides the latest local and international news, practical guides, and insights in English. It covers a wide range of topics including travel, politics, money, jobs, and more, catering to expatriates and English speakers in Europe.
- Key Features
Comprehensive news coverage across various topics; Practical guides on property, visas, and taxes; Daily newsletters for timely updates; Membership options for enhanced access
- Use Cases
The service is most valuable for expatriates seeking local news, individuals looking for practical information on living and working in Europe, and anyone interested in European politics and culture.
- Competitive advantages
Focus on expatriate issues and interests; In-depth local insights and practical guides; Bilingual content that caters to a diverse audience
- Strengths
The Local's strengths lie in its comprehensive coverage of local news, practical guides tailored for expatriates, and its ability to engage with a niche audience effectively.
- Positioning
The Local positions itself as the go-to source for English-speaking residents and expatriates in Europe, bridging the gap between local news and the needs of its audience.
- Audience
The target users include expatriates living in Europe, English-speaking locals, and individuals interested in European news and practical information.
- CTA
Become a member
- Tags
News
Travel
Politics
Expatriate
- Tagline
The Local - News and practical guides in English
- Tone of Voice
Informative, engaging, supportive
- Differentiation
The Local uniquely positions itself as a news source specifically for English speakers in Europe, providing localized content that is often overlooked by mainstream media.
- Brand Positioning
The Local's brand identity is centered around being a trusted source of news and practical information for English speakers, emphasizing community and accessibility.
- Founded
2004-04-01
- Founders
James Pearn
James Savage
Paul Rapacioli