- Service Name
The Long Drink
- Industry
Beverage, Alcoholic Beverages, Cocktails, Canned Cocktails
- Main Value Proposition
The Long Drink offers a uniquely crisp and refreshing beverage experience that combines premium liquor with natural flavors, perfect for any occasion.
- Description
The Long Drink is a premium Finnish cocktail made with gin and natural flavors, offering a refreshing and effervescent drinking experience. It is designed for various occasions, providing a unique blend of flavor and drinkability.
- Key Features
Sparkling refreshment; Real liquor; Variety of flavors; Convenient availability
- Use Cases
Ideal for social gatherings, outdoor activities like the beach or golf course, and casual home enjoyment.
- Competitive advantages
Named the World’s Fastest Growing Spirits Brand of 2023; Crafted with high-quality ingredients; Variety of flavors catering to different tastes
- Strengths
The Long Drink is well-crafted, effervescent, and offers unmatched drinkability, making it a favorite among consumers looking for a refreshing alcoholic beverage.
- Positioning
The Long Drink positions itself as a premium, refreshing alternative to standard alcoholic beverages, appealing to consumers looking for quality and uniqueness.
- Audience
Target users include young adults aged 21 and over, cocktail enthusiasts, and individuals seeking a refreshing alternative to traditional beers and cocktails.
- CTA
Find long drink near you
- Tags
Finnish cocktail
Premium beverage
Refreshing drink
Canned cocktail
- Tagline
A Drink Unlike Any Other
- Tone of Voice
Refreshing, inviting, vibrant
- Differentiation
The Long Drink is distinguished by its Finnish heritage and its unique origins tied to the 1952 Summer Games, making it a culturally rich and authentic choice in the beverage market.
- Brand Positioning
The Long Drink Company emphasizes its Finnish roots and commitment to quality, aiming to provide a sophisticated yet accessible drinking experience.
- Founded
2017-09-20
- Founders
B. Evan Burns
Ere Partanen
Mikael Taipale
Sakari Manninen