- Service Name
The Markup
- Industry
Media, Journalism, Investigative Reporting, Technology Accountability
- Main Value Proposition
The Markup offers in-depth investigations and tools that hold powerful technology actors accountable, ensuring transparency and public good.
- Description
The Markup is a platform dedicated to data-driven journalism that investigates how technology influences society. It provides actionable insights and tools to empower communities and drive real-world change.
- Key Features
Data-driven investigations; Open-source tools for privacy inspection; Blueprints for community engagement; Real-world impact reporting
- Use Cases
The service is most valuable for journalists, researchers, and community activists seeking to understand and challenge the influence of technology in society.
- Competitive advantages
Focus on actionable journalism that drives real-world change; Open-source tools that empower users to understand technology's impact; Commitment to transparency through published methodologies and datasets
- Strengths
The Markup excels in providing comprehensive investigations that are both informative and actionable, fostering community engagement and accountability.
- Positioning
The Markup positions itself as a leader in data-driven journalism focused on technology's role in shaping societal issues.
- Audience
The target users include journalists, researchers, activists, and the general public interested in technology's societal impact.
- CTA
Donate Now
- Tags
Data-driven journalism
Technology impact
Privacy tools
Investigative reporting
- Tagline
The Markup challenges technology to serve the public good.
- Tone of Voice
Informative, Engaging, Empowering
- Differentiation
The Markup uniquely combines investigative journalism with engineering expertise to reveal the hidden impacts of technology on society.
- Brand Positioning
The Markup identifies as a socially responsible journalism platform that prioritizes public good and accountability in technology.
- Founded
2018-01-01
- Founders
Jeff Larson
Julia Angwin