- Service Name
The Range
- Industry
Retail, Home and Garden, Home Furnishings, DIY Supplies
- Main Value Proposition
The Range provides a one-stop shopping experience for home, leisure, and garden needs, combining convenience with a vast selection of products.
- Description
The Range is a comprehensive retail store offering a wide variety of home, leisure, and garden products. Customers can shop online or visit one of over 180 physical stores across the UK.
- Key Features
Wide range of products across multiple categories including furniture, home decor, and gardening supplies.; Free delivery on orders over £59 on eligible items.; Click & Collect service available in 223 stores.; Free returns to store for peace of mind.
- Use Cases
The service is most valuable for home improvement projects, seasonal decorating, and everyday household needs.
- Competitive advantages
Extensive product range across multiple categories.; Physical store presence with over 180 locations for in-person shopping.; Strong online shopping platform with convenient delivery and collection options.
- Strengths
The Range's main strengths include its vast selection of products, competitive pricing, and customer-friendly services like free delivery and easy returns.
- Positioning
The Range positions itself as a budget-friendly superstore for home and garden products, appealing to a wide demographic.
- Audience
Target users include homeowners, DIY enthusiasts, and families looking for affordable home and garden solutions.
- Brand Positioning
The Range's brand identity is centered around being a comprehensive and accessible source for home and leisure products, emphasizing value and variety.
- CTA
Shop Now
- Differentiation
The Range stands out in the market by offering a diverse range of products under one roof, catering to various customer needs from home furnishings to garden supplies.
- Tagline
Your home, leisure and garden superstore.
- Tags
Home Essentials
DIY
Garden Supplies
Furniture
- Tone of Voice
Friendly, approachable, informative
- Founded
1989-10-01
- Founders
Shawn Sundquist