- Service Name
The Ready State
- Industry
Health & Fitness, Mobility Training, Coaching, Rehabilitation
- Main Value Proposition
The Ready State provides expert guidance and resources to help individuals relieve pain, build strength, and maintain durability for life.
- Description
The Ready State offers guided mobility exercises and coaching developed by Dr. Kelly Starrett, aimed at relieving pain, preventing injury, and improving performance. It provides a comprehensive system for enhancing movement and mobility for athletes and everyday individuals alike.
- Key Features
Customized mobility coaching; Pain protocols for injury treatment; Comprehensive fitness programming; Access to expert guest appearances and community support
- Use Cases
The Ready State is most valuable for individuals looking to improve their mobility, recover from injuries, enhance athletic performance, and maintain overall physical health.
- Competitive advantages
Expertise of Dr. Kelly Starrett, a recognized leader in mobility training; A comprehensive library of over 1000+ hours of expert programming; Live mentorship and community support for ongoing engagement and motivation
- Strengths
The service excels in providing tailored mobility solutions, expert coaching, and a supportive community, making it accessible for both high-performing athletes and everyday individuals.
- Positioning
The Ready State positions itself as a leading resource for mobility and fitness, catering to both elite athletes and everyday individuals who want to enhance their physical capabilities.
- Audience
The primary target users include recreational athletes, professional athletes, coaches, and individuals seeking to improve their movement and fitness.
- CTA
Join The Starrett System
- Tags
mobility
fitness
pain relief
performance enhancement
- Tagline
READY. SET. MOVE.
- Tone of Voice
Expert, supportive, motivational
- Differentiation
The Ready State is unique in its integration of personalized coaching from Dr. Kelly Starrett, a leading expert in mobility and movement, combined with a community-driven approach and extensive resources for both recreational and professional athletes.
- Brand Positioning
The brand identity emphasizes expertise, community, and a commitment to helping users achieve peak performance and longevity in their physical activities.
- Founded
2008-01-01
- Founders
Juliet Starrett