- Service Name
This is Quitting
- Industry
Health, Tobacco Control, Smoking Cessation, Public Health
- Main Value Proposition
The primary value offered is a structured and supportive approach to quitting vaping and other nicotine products, leveraging expert knowledge and community experiences.
- Description
This is Quitting is a comprehensive program designed to assist individuals in quitting any tobacco or nicotine product. It is part of the EX® Program, developed by the Truth Initiative® in collaboration with the Mayo Clinic.
- Key Features
Comprehensive quitting guide; Real-life success stories; Support from the Truth Initiative®; Collaboration with Mayo Clinic
- Use Cases
This service is most valuable for individuals looking to quit vaping, those seeking support in their quitting journey, and anyone wanting to understand the impact of nicotine on health.
- Competitive advantages
Backed by the Truth Initiative® and Mayo Clinic; Focus on community and real-life experiences; Comprehensive resources for quitting tobacco/nicotine
- Strengths
The program's strengths include its extensive experience helping over 750,000 people, its evidence-based approach, and its commitment to fighting against the tobacco and vaping industries.
- Positioning
The service positions itself as a leading resource for quitting nicotine products, emphasizing community support and expert guidance.
- Audience
The target users include current vapers, individuals looking to quit smoking, and health-conscious individuals concerned about nicotine addiction.
- CTA
Join for Free
- Tags
Quit Vaping
Tobacco Cessation
Nicotine Addiction
Health Advocacy
- Tagline
Looking to quit vaping?
- Tone of Voice
Supportive, informative, empowering
- Differentiation
This service is unique in its combination of support from a reputable organization (Truth Initiative®) and medical expertise from Mayo Clinic, along with a focus on real-life stories to inspire users.
- Brand Positioning
The brand identity is centered around advocacy against tobacco and nicotine use, promoting health and wellness through informed choices.
- Founded
2000-01-01