- Service Name
Tobii Eye Tracking Solutions
- Industry
Technology, Eye Tracking, Research, Behavioral Analytics
- Main Value Proposition
Tobii's eye tracking technology empowers users to gain deep insights into human behavior and cognitive functions, enhancing research and user experience.
- Description
Tobii provides advanced eye tracking technology that enhances understanding of human attention and intent. Their solutions include both hardware and software designed for various applications across multiple industries.
- Key Features
Wearable eye tracking technology; Screen-based eye tracking solutions; Integration with XR devices; Comprehensive data analytics for research
- Use Cases
Cognitive and psychological research; User experience optimization in digital products; Training and skills assessment in various fields; Medical research for cognitive impairment diagnostics
- Competitive advantages
Established market leader with extensive experience; Wide range of applications from consumer research to medical diagnostics; Strong partnerships with leading companies and academic institutions
- Strengths
Tobii's strengths lie in its innovative technology, comprehensive product offerings, and a strong reputation in the eye tracking industry.
- Positioning
Tobii positions itself as a leader in eye tracking technology, focusing on innovation and the application of attention computing to improve user interactions with technology.
- Audience
The primary target users include researchers in cognitive science, UX designers, medical professionals, and companies in the automotive industry looking to enhance user experience.
- CTA
Get started with eye tracking
- Tags
Eye Tracking
Behavioral Research
Attention Computing
User Experience
- Tagline
Global leader in eye tracking and pioneer of attention computing
- Tone of Voice
Innovative, authoritative, supportive
- Differentiation
Tobii stands out in the market as a pioneer in eye tracking and attention computing, with over 20 years of experience and a diverse range of applications across various industries.
- Brand Positioning
Tobii's brand identity is centered around being a trusted partner in eye tracking solutions, emphasizing quality, innovation, and a commitment to improving human understanding.
- Founded
2001-08-19
- Founders
Henrik Eskilsson
John Elvesjo
Marten Skogo