Too Good To Go: Summary

Too Good To Go

Food and Beverage, Sustainability, Food Waste Management, Mobile Applications

The primary value offered is the ability to purchase surplus food at significantly reduced prices, thereby saving money while contributing to environmental sustainability.

Too Good To Go is a mobile application that connects users with local stores, cafes, and restaurants to rescue surplus food at discounted prices. The app aims to reduce food waste while providing users with affordable meal options.

Enjoy good food at ½ price or less; Rescue food near you; Help the environment by reducing food waste; Order parcels of surplus food delivered to your home

The app is most valuable for users looking to save money on meals, environmentally conscious consumers wanting to reduce food waste, and businesses seeking to manage surplus food efficiently.

Largest marketplace for surplus food globally; Strong partnerships with well-known food retailers and brands; User-friendly app that simplifies the process of rescuing food

The service effectively combines cost savings for users with a strong environmental mission, appealing to both budget-conscious consumers and those concerned about sustainability.

Too Good To Go positions itself as a socially responsible solution to food waste, appealing to consumers who want to make a positive impact while enjoying affordable food.

The target users include budget-conscious individuals, environmentally aware consumers, and food retailers looking to minimize waste.

The brand identity emphasizes sustainability, community engagement, and affordability, aligning with the values of consumers who prioritize environmental responsibility.

Download the App

Too Good To Go stands out as the world's largest marketplace for surplus food, uniquely combining a social impact mission with a user-friendly app that connects consumers directly with local food providers.

Save good food from going to waste

• food waste

• surplus food

• sustainability

• affordable meals

Empowering, friendly, engaging

2015-01-01

• Klaus B. Pedersen

• Lucie Basch

• Mette Lykke