- Service Name
TOTM
- Industry
Consumer Goods, Health & Wellness, Personal Care, Feminine Hygiene
- Main Value Proposition
TOTM provides comfortable, sustainable, and ethically produced period care products that prioritize both user health and environmental impact.
- Description
TOTM offers a range of organic cotton period care products, including tampons, pads, and menstrual cups, designed to be comfortable and eco-friendly. The brand is committed to sustainability, donating a portion of sales to Endometriosis UK and providing carbon-neutral shipping on orders over £15.
- Key Features
Made with certified organic cotton; Free from harsh chemicals and artificial absorbents; Carbon-neutral shipping on orders over £15; 1% of sales donated to Endometriosis UK
- Use Cases
TOTM products are most valuable for individuals seeking eco-friendly period care solutions, those with sensitivities to conventional products, and consumers looking to support ethical brands.
- Competitive advantages
High-quality organic cotton products that are free from harmful chemicals; Strong commitment to sustainability and social responsibility; Positive customer reviews highlighting comfort and effectiveness
- Strengths
TOTM's main strengths include its focus on organic materials, commitment to sustainability, and a strong brand reputation supported by positive customer testimonials.
- Positioning
TOTM positions itself as a leader in sustainable period care, appealing to consumers who value both comfort and environmental responsibility.
- Audience
The target audience includes environmentally conscious consumers, individuals with sensitive skin, and those who prioritize ethical purchasing, particularly women of reproductive age.
- CTA
Shop now
- Tags
organic cotton
sustainable period care
eco-friendly
ethical products
- Tagline
We care for your period, naturally
- Tone of Voice
Friendly, informative, supportive
- Differentiation
TOTM stands out in the market by combining organic materials with a commitment to sustainability, including carbon-neutral shipping and charitable donations, which resonate with eco-conscious consumers.
- Brand Positioning
TOTM is identified as a purpose-driven brand that aims to make sustainable period care mainstream, emphasizing its ethical practices and community impact.
- Founded
2015-01-01
- Founders
Kate Herbert
St.John Burke