- Service Name
TOTUM
- Industry
Discount services, student services, financial services, loyalty programs
- Main Value Proposition
TOTUM empowers students to save money on their everyday expenses while providing a convenient proof of age ID.
- Description
TOTUM is the UK's leading student discount card and app that provides students with access to a wide range of discounts and offers across various categories. It also serves as a proof of age ID card, enhancing the student experience by saving money on everyday purchases.
- Key Features
Access to over 600 in-store and online offers from 400+ brands; Cashback opportunities to save on everyday shopping; Discounts across multiple categories including travel, food, and entertainment; Free government-approved proof-of-age ID
- Use Cases
TOTUM is most valuable for students looking to save money on shopping, dining out, travel, and entertainment, as well as those needing a reliable proof of age ID.
- Competitive advantages
Extensive range of discounts across various categories tailored specifically for students; Combination of discount card and proof of age ID in one service; Strong partnerships with over 400 brands, ensuring a wide selection of offers
- Strengths
TOTUM's main strengths lie in its extensive network of discounts, the dual functionality as a discount card and ID, and its focus on the student demographic.
- Positioning
TOTUM positions itself as the essential financial tool for students, offering significant savings and convenience in one package.
- Audience
The primary target users are students in the UK, particularly those seeking discounts on everyday purchases, travel, and entertainment. Additionally, it appeals to young adults who require proof of age identification.
- CTA
JOIN TODAY
- Tags
student discounts
cashback
proof of age ID
offers
- Tagline
The #1 UK Student Discount Card and App
- Tone of Voice
Informative, engaging, supportive
- Differentiation
TOTUM uniquely combines student discounts with a proof of age ID, making it a comprehensive solution for students looking to save money and verify their identity.
- Brand Positioning
TOTUM is identified as the leading student discount service in the UK, evolving from the NUS extra card to meet modern student needs.
- Founded
2018-01-01