- Service Name
Tower Insurance
- Industry
Insurance, Property and Casualty Insurance, Home Insurance, Auto Insurance
- Main Value Proposition
Tower Insurance offers innovative and user-friendly insurance solutions that save customers time and money while providing comprehensive coverage.
- Description
Tower Insurance provides a range of insurance products including car, home, and contents insurance. They focus on delivering an easy online experience for purchasing and managing insurance policies.
- Key Features
Award-winning insurance with Canstar's seal of approval; Easy-to-use online self-service portal (My Tower); Multi-policy discount of up to 20%; Clear and understandable policy wording meeting the WriteMark Plain Language Standard
- Use Cases
Tower Insurance is most valuable for individuals seeking home, car, or contents insurance, especially those looking to manage their policies online or switch providers.
- Competitive advantages
Award-winning service recognized by Canstar; Local teams available for support across six countries; Innovative online management tools for easy policy handling
- Strengths
Tower Insurance's strengths include its strong financial rating, commitment to customer service, and a user-friendly online platform that simplifies the insurance process.
- Positioning
Tower Insurance positions itself as a modern, innovative insurance provider that prioritizes customer experience and sustainability.
- Audience
The target users include homeowners, car owners, landlords, and individuals seeking comprehensive insurance solutions in New Zealand.
- CTA
Get a quote
- Tags
Insurance
Home Insurance
Car Insurance
Online Services
- Tagline
$150 off house insurance
- Tone of Voice
Friendly, professional, approachable
- Differentiation
Tower Insurance stands out by combining over 150 years of experience with modern technology and a commitment to sustainability, ensuring a forward-thinking approach to insurance.
- Brand Positioning
The brand identity of Tower Insurance is rooted in its Kiwi heritage, emphasizing local support and community involvement while maintaining a strong reputation in the insurance market.
- Founded
1869-01-01