- Service Name
Trace+
- Industry
Media, Entertainment, Streaming Services, Cultural Education
- Main Value Proposition
Trace+ provides a comprehensive platform for entertainment, cultural engagement, and skill development centered around Afro-urban culture.
- Description
Trace+ is an entertainment and empowerment platform that focuses on Afro-urban culture. It offers a variety of services including live TV, video on demand, and educational resources to enhance users' skills and cultural engagement.
- Key Features
Access to 25 music, sports, and lifestyle TV channels; Thousands of hours of exclusive VOD content; 100+ FM and digital radios dedicated to Afro-urban music; Free learning platform with over 300 expert-designed courses
- Use Cases
Trace+ is most valuable for users looking to enjoy Afro-urban music and culture, enhance their skills through educational courses, and engage with a community of like-minded individuals.
- Competitive advantages
Extensive library of Afro-urban music and cultural content; Integration of educational courses to empower users; Strong community engagement with over 350 million fans globally
- Strengths
Trace+ excels in offering a diverse range of content that caters to the Afro-urban audience, along with a commitment to empowering users through education and cultural celebration.
- Positioning
Trace+ positions itself as a leading platform for Afro-urban culture, blending entertainment with empowerment and education.
- Audience
The target users include Afro-urban music fans, aspiring artists, and individuals seeking personal and professional development through cultural engagement.
- CTA
GET STARTED NOW!
- Tags
Afro-urban culture
Entertainment
Education
Streaming
- Tagline
Your Afro-Urban App for Fun & Success
- Tone of Voice
Engaging, Empowering, Vibrant
- Differentiation
Trace+ uniquely combines entertainment with educational resources, focusing specifically on Afro-urban culture, which sets it apart from other streaming services.
- Brand Positioning
Trace+ identifies itself as a vibrant and inclusive brand that celebrates Afro-urban culture while providing tools for personal and professional growth.
- Founded
2003-01-01
- Founders
Marie Lora-Mungai
Michel Gotlib
Olivier Laouchez