- Service Name
TRAFFIC
- Industry
Non-profit, conservation, wildlife trade, environmental sustainability
- Main Value Proposition
TRAFFIC aims to reduce illegal wildlife trafficking and enhance the benefits of legal trade, contributing to biodiversity conservation and sustainable development.
- Description
TRAFFIC is a leading non-governmental organization focused on ensuring that the trade in wild species is legal and sustainable. It addresses the challenges of illegal wildlife trade while promoting the benefits of legal trade for both the planet and people.
- Key Features
Global trusted advisor on wildlife trade; Focus on legal and sustainable trade practices; Evidence-based policy recommendations; Capacity-building resources for stakeholders
- Use Cases
TRAFFIC is most valuable in scenarios involving wildlife trade policy development, community engagement in conservation efforts, and capacity building for stakeholders in the wildlife trade sector.
- Competitive advantages
Strong global network and partnerships; Expertise in both conservation and sustainable development; Evidence-based approach to policy and advocacy
- Strengths
TRAFFIC's main strengths lie in its comprehensive understanding of wildlife trade dynamics, its ability to influence policy at both global and national levels, and its commitment to building responsible supply chains.
- Positioning
TRAFFIC positions itself as a leading authority on the trade in wild species, advocating for legal and sustainable practices that benefit both biodiversity and human livelihoods.
- Audience
The target users include policymakers, conservationists, local communities involved in wildlife trade, and organizations focused on sustainable development.
- CTA
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- Tags
wildlife trade
sustainability
conservation
illegal trafficking
- Tagline
Achieving a nature-positive future
- Tone of Voice
Informative, authoritative, compassionate
- Differentiation
TRAFFIC uniquely combines conservation efforts with economic development by focusing on the legal trade of wild species, which is often overlooked in traditional conservation strategies.
- Brand Positioning
TRAFFIC's brand identity is centered around being a trusted advisor and advocate for sustainable wildlife trade, emphasizing its role in both conservation and community development.
- Founded
1976-01-01