Trait: Summary

Trait

Fitness, Health & Wellness, Sports, Running

Trait empowers users to take control of their training journey, adapting to their personal needs and preferences while fostering a supportive community.

Trait is an empathetic running training app designed to inspire users to stay motivated and enjoy running. It offers personalized training plans based on individual needs and scientific principles.

Personalized training plans that adapt daily; Daily readiness score to assess training motivation; Training impact model for accurate workload assessment; Smartwatch connectivity for real-time training feedback

Trait is most valuable for individuals looking to improve their running performance, those who struggle with motivation, and beginners seeking structured training plans.

Empathetic approach that understands user motivation; Collective training principles that connect users with their community; Adaptive AI technology that customizes training plans for each individual

Trait's main strengths include its focus on user empathy, personalized training plans, and the integration of scientific methods to enhance training effectiveness.

Trait positions itself as a unique running app that prioritizes user experience and emotional well-being over traditional training metrics.

The target users include casual runners, beginners, and individuals preparing for events like marathons who seek a personalized and supportive training experience.

Download the app

• running

• personalized training

• fitness app

• community support

Running training, rethought.

Empathetic, encouraging, innovative

Trait stands out by combining empathy with scientific training principles, offering a highly personalized experience that adjusts to the user's daily readiness and emotional state.

Trait's brand identity emphasizes empathy, community, and scientific backing, appealing to users who value a supportive and personalized approach to fitness.

2021-11-01

• Matthias Ettrich

• Raphael Jung