- Service Name
Trend
- Industry
Marketing, Content Creation, User-Generated Content, Digital Media
- Main Value Proposition
Trend provides brands with a simple and effective way to generate authentic user-generated content that resonates with their audience and boosts sales.
- Description
Trend is a marketing platform that connects brands with content creators to produce user-generated content. It offers a streamlined process for brands to commission high-quality videos and photos that enhance their marketing efforts.
- Key Features
Access to a vetted network of content creators; 100% licensing rights to all created content; No creator negotiations required; Diverse creator options for various brand needs
- Use Cases
Trend is most valuable for brands looking to enhance their social media presence, launch new products, or create engaging marketing campaigns through authentic content.
- Competitive advantages
Guaranteed security for products with no risk of loss or theft; Streamlined process with no need for lengthy negotiations; Diverse creator pool that reflects various demographics and lifestyles
- Strengths
Trend's strengths lie in its extensive network of creators, the quality assurance through vetting, and the ease of use for brands looking to scale their content production.
- Positioning
Trend positions itself as a leading platform for user-generated content, focusing on quality, authenticity, and ease of access for brands.
- Audience
The target users include marketing teams at brands, e-commerce businesses, and social media managers who seek to improve their content strategy and engagement.
- CTA
Book Your Shoot
- Tags
User-Generated Content
Content Creation
Marketing Solutions
Brand Engagement
- Tagline
Your brand’s custom content studio
- Tone of Voice
Professional, approachable, empowering
- Differentiation
Trend stands out by offering a curated network of creators who are thoroughly vetted, ensuring high-quality content that aligns with brand values and vision.
- Brand Positioning
Trend identifies itself as a community-driven platform that empowers creators while providing brands with the tools to connect and collaborate effectively.
- Founded
2017-06-01
- Founders
Grant Gurtin
Ramon Berrios
Zach Moosbrugger