- Service Name
True & Co
- Industry
Fashion, Apparel, Lingerie, Women's Underwear
- Main Value Proposition
True & Co offers bras that combine comfort and style, empowering users to feel supported and confident.
- Description
True & Co designs bras and underwear that prioritize comfort and support. Their products are crafted to be soft, comfy, and suitable for everyday wear.
- Key Features
Wire-free designs; Comfortable microfiber materials; Shape-enhancing pads; Seamless knit fabric for a flexible fit
- Use Cases
True & Co bras are most valuable for everyday wear, special occasions, and for individuals seeking comfortable yet stylish undergarments.
- Competitive advantages
Life-changing comfort; Wide variety of styles and sizes; Innovative materials that enhance fit and support
- Strengths
The main strengths of True & Co include their commitment to comfort, a diverse range of products, and a strong brand mission centered around empowerment.
- Positioning
True & Co positions itself as a leader in the comfort-focused lingerie market, appealing to women who value both style and functionality.
- Audience
The target users include women looking for comfortable bras, those who prioritize fit and support, and individuals seeking stylish underwear options.
- CTA
Shop Now
- Tags
Comfort
Bras
Underwear
Empowerment
- Tagline
Rethink your Bra
- Tone of Voice
Empowering, Comfortable, Supportive
- Differentiation
True & Co focuses on the transformative power of comfort, emphasizing a personalized fit through a quiz that helps shoppers find their perfect bra.
- Brand Positioning
True & Co identifies itself as a brand that champions comfort and empowerment, aiming to make every woman feel seen and supported.
- Founded
2012-01-01
- Founders
Beatrice Pang
Dan Dolgin
Michelle Lam