- Service Name
Trust & Will
- Industry
Legal Services, Estate Planning, Online Services, Digital Solutions
- Main Value Proposition
Trust & Will offers an easy and affordable way to create and manage estate planning documents, ensuring peace of mind for users and clarity for their loved ones.
- Description
Trust & Will is an online platform that simplifies the process of creating and managing estate planning documents such as wills and trusts. It provides users with guided support and legal resources to ensure their estate plans are comprehensive and legally valid.
- Key Features
Guided online platform for creating estate plans; One-on-one support from attorneys; State-specific legal document preparation; Bank-level encryption for data security
- Use Cases
Trust & Will is most valuable for individuals looking to create a will or trust, families navigating the probate process, and those seeking to secure their children's future.
- Competitive advantages
Affordable pricing plans that cater to various budgets; Comprehensive support including dedicated case managers for probate; Quick and easy online process that can be completed in under 30 minutes
- Strengths
The service is designed by attorneys, ensuring legal validity and compliance, while also being user-friendly and accessible for individuals without legal backgrounds.
- Positioning
Trust & Will positions itself as a leading digital solution for estate planning, emphasizing ease of use, affordability, and expert support.
- Audience
The target users include families, individuals planning for their future, and those who have recently lost a loved one and need assistance with estate settlement.
- CTA
Get Started →
- Tags
Estate Planning
Wills
Trusts
Probate
- Tagline
Make your estate plan and make it count.
- Tone of Voice
Supportive, informative, approachable
- Differentiation
Trust & Will stands out in the market by providing a user-friendly online platform that combines legal expertise with personalized support, making estate planning accessible to everyone.
- Brand Positioning
The brand identity of Trust & Will is centered around trust, clarity, and support, aiming to empower users to take control of their estate planning needs.
- Founded
2017-10-26
- Founders
Brian Lamb
Cody Barbo
Daniel Goldstein
John Zdanowski