Tyrell: Summary

Tyrell

Bicycle manufacturing, sports equipment, cycling, mini Velo and folding bikes

Tyrell offers high-quality, emotionally engaging bicycles that combine superior performance with innovative design, crafted in Japan.

Tyrell is a designer and manufacturer of high-performance mini Velo and folding bikes. Established in 2004, the brand focuses on delivering exceptional riding experiences through innovative design and craftsmanship.

High-performance mini Velo and folding bikes; Customizable color options; Manufactured in-house in Kagawa, Japan; Unique design that emphasizes both aesthetics and functionality

Tyrell bikes are ideal for urban commuting, recreational cycling, and performance-oriented riding, catering to both casual and serious cyclists.

Superior riding performance and design; Customization options for colors and specifications; Strong brand identity rooted in Japanese craftsmanship

Tyrell's main strengths include its commitment to high-quality manufacturing, innovative design, and the ability to evoke emotional connections with users through their products.

Tyrell positions itself as a premium brand in the cycling market, emphasizing quality, design, and emotional engagement.

The target audience includes cycling enthusiasts, urban commuters, and individuals seeking high-quality, stylish bicycles. The maximum value is derived by those who appreciate craftsmanship and performance.

Learn more about our bikes

• mini Velo

• folding bikes

• high-performance bicycles

• Japanese craftsmanship

Challenging to create inspiring and imaginative bikes.

Inspirational, innovative, passionate

Tyrell stands out in the market by focusing on emotional engagement and high-quality craftsmanship, with all products manufactured in their own factory in Kagawa, Japan.

Tyrell's brand identity is centered around high-performance, innovative design, and a commitment to quality, appealing to discerning cyclists.

2004-05-26