- Service Name
Umall
- Industry
E-commerce, Grocery, Online Retail, Food & Beverage
- Main Value Proposition
Umall provides a convenient and diverse online shopping experience for Asian groceries, ensuring fast delivery and customer rewards.
- Description
Umall is Australia's largest online Asian supermarket, offering a wide range of Asian groceries and household products. The platform provides convenient shopping with next-day delivery in Sydney Metro and a referral rewards program for customers.
- Key Features
Free delivery on orders over $59 in Sydney Metro; Next-day delivery service; Referral rewards program offering discounts; Extensive range of Asian grocery products
- Use Cases
Shopping for Asian groceries and ingredients; Ordering food items for special occasions or celebrations; Utilizing the referral program to save on purchases
- Competitive advantages
Largest selection of Asian groceries in Australia; Next-day delivery service for local customers; Referral program that benefits both referrer and referee
- Strengths
Umall's strengths include its extensive product range, fast delivery service, and customer-centric referral rewards program, making it a go-to platform for Asian grocery shopping.
- Positioning
Umall positions itself as the leading online destination for Asian groceries in Australia, catering to the needs of local Asian communities and food lovers.
- Audience
The target audience includes Asian communities in Australia, food enthusiasts looking for Asian ingredients, and anyone interested in convenient online grocery shopping.
- CTA
Join program, Refer now, Shop now
- Tags
Asian groceries
Online supermarket
Next-day delivery
Referral rewards
- Tagline
Umall - Australia's Largest Online Asian Supermarket
- Tone of Voice
Friendly, informative, engaging
- Differentiation
Umall stands out in the market by being the largest online Asian supermarket in Australia, focusing specifically on Asian products and offering a unique referral rewards program.
- Brand Positioning
Umall's brand identity is centered around being a trusted and comprehensive source for Asian grocery products, emphasizing convenience and community engagement.
- Founded
2020-03-01