- Service Name
Unruly
- Industry
Beauty, Hairstyling, Personal Care, Hair Care
- Main Value Proposition
Unruly provides a unique combination of hairstyling services and products tailored specifically for Black hair, making it easier for users to achieve their desired looks.
- Description
Unruly is a beauty service that specializes in hairstyling for Black women, offering both mobile hairstyling services and a curated selection of hair products. The platform aims to inspire and facilitate the hairstyling process, making it accessible and enjoyable.
- Key Features
Mobile hairstyling services in NYC, LA, and the DMV area; Pre-bundled braiding hair for easy styling; A community-focused platform celebrating Black beauty; Access to a variety of hairstyling articles and resources
- Use Cases
Unruly is most valuable for users looking for convenient hairstyling options, those seeking inspiration for new hairstyles, and individuals wanting to purchase quality hair products tailored for Black hair.
- Competitive advantages
Mobile services that bring hairstyling directly to the customer's home; A dedicated platform for Black hair care, addressing specific cultural needs; A strong community aspect that fosters connection and support among users
- Strengths
Unruly's strengths lie in its deep understanding of Black hair care, its innovative mobile service model, and its commitment to building a community that celebrates diversity in beauty.
- Positioning
Unruly positions itself as a leader in the niche market of Black hair care, emphasizing convenience, community, and cultural relevance.
- Audience
The primary target audience includes Black women seeking hairstyling services, beauty enthusiasts interested in hair care, and individuals looking for community support in beauty.
- CTA
Book a Stylist
- Tags
Black hair care
Mobile hairstyling
Beauty community
Hair products
- Tagline
A Place for Black Hair
- Tone of Voice
Empowering, supportive, inclusive
- Differentiation
Unruly stands out by focusing exclusively on the needs and experiences of Black women in hairstyling, offering a supportive community and specialized services that are often overlooked in the beauty industry.
- Brand Positioning
Unruly's brand identity is centered around empowerment, celebration of Black beauty, and providing accessible beauty solutions that resonate with its audience.
- Founded
2013-01-01
- Founders
Antonia Opiah