- Service Name
Uncovered
- Industry
Non-profit, true crime, advocacy, community engagement
- Main Value Proposition
Uncovered provides a unique platform where individuals can actively participate in solving cold cases, transforming true crime interest into meaningful action.
- Description
Uncovered is a platform that crowdsources information to help solve cold cases of murdered or missing individuals. It connects passionate true crime enthusiasts with unsolved cases, empowering them to contribute to real-world investigations.
- Key Features
Access to the largest database of unsolved cases; Opportunities to follow and contribute to specific cases; Resources and guides for citizen detectives; Community engagement for advocacy and support
- Use Cases
Uncovered is most valuable for individuals looking to contribute to solving cold cases, those interested in true crime advocacy, and community members seeking to support victims' families.
- Competitive advantages
Largest database of unsolved cases powered by community contributions; Focus on equity for underserved victims, including BIPOC and LGBTQ+ communities; Educational resources and expert guidance for citizen detectives
- Strengths
Uncovered's strengths lie in its extensive database, community engagement, educational resources, and a strong commitment to advocacy for marginalized victims.
- Positioning
Uncovered positions itself as a leader in the true crime community, focusing on collective impact and the importance of community involvement in solving cold cases.
- Audience
The target users include true crime enthusiasts, citizen detectives, advocates for victims' rights, and individuals interested in community activism.
- CTA
Join the community
- Tags
cold cases
true crime
community advocacy
citizen detectives
- Tagline
Crowdsourcing Cold Cases
- Tone of Voice
Empowering, compassionate, community-oriented
- Differentiation
Uncovered stands out by focusing on community-driven efforts to solve cold cases, emphasizing compassion and activism rather than mere entertainment.
- Brand Positioning
Uncovered identifies as a compassionate and activist-driven platform that prioritizes the voices of victims and their families, aiming to create a supportive community.
- Founded
2019-01-01
- Founders
Jim Brown